Wednesday, July 16, 2008

Simple Strategy

Here is a simple strategy that could give you great success with a warm list.

Start off by creating an offer.

Day 1 - send email detailing offer
Day 2 - call leave voice message saying that you were wanting to make sure they got the email.
Day 3-5 continue to call but only leave a voice mail the first call inbetween emails.
Day 8 - send an email highlighting the limited nature of the offer with a cut off date.
Day 9- same as day 2
Day 10-13 same as days 3-5
Day 15 send final email (take away). Due to their lack of interest you will stop sending them informaiton on this limited/exclusive offer. Of course you will contineu to do so in the future, but they don't need to know that.

This is a very simple way of turning some warm leads, that know who you are, into hot opportunities. Good luck and I will give more strategies in the near future.

1 comment:

Biotonico said...

Creating a constant contact campaign is essential to good lead nurturing, especially if the program uses various types of contact methods.