Here is a simple strategy that could give you great success with a warm list.
Start off by creating an offer.
Day 1 - send email detailing offer
Day 2 - call leave voice message saying that you were wanting to make sure they got the email.
Day 3-5 continue to call but only leave a voice mail the first call inbetween emails.
Day 8 - send an email highlighting the limited nature of the offer with a cut off date.
Day 9- same as day 2
Day 10-13 same as days 3-5
Day 15 send final email (take away). Due to their lack of interest you will stop sending them informaiton on this limited/exclusive offer. Of course you will contineu to do so in the future, but they don't need to know that.
This is a very simple way of turning some warm leads, that know who you are, into hot opportunities. Good luck and I will give more strategies in the near future.
Wednesday, July 16, 2008
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1 comment:
Creating a constant contact campaign is essential to good lead nurturing, especially if the program uses various types of contact methods.
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