New Age of Communications

My wife and I had a baby last Thursday. He is our third boy. Our oldest is five. As the blessed event took place something really jumped out to me. With our first child, we were on the phone for hours before hand, and hours afterwards. But not this time. This time, my wife updated everyone on her status using her blog before we left for the hospital. After the birth, we sent out a text to everyone in her contact list. We only made a few special calls, but that was it. Our market efforts (baby announcement) were complete with only a few written words. Later in the week, my wife updated the blog with photos and a more detailed description of the day's events. One of the comments on her blog was a cousin that stated she had been returning to her site often waiting for an update.

So how does this apply to Marketing or Lead Response Management? I had a couple of thoughts. First was the method in which we communicate now-a-days. Blogging, texting, podcasts, youtube and other methods are replacing the phone call. If you notice earlier, we only called those that were most important to us. Does that say something about the way your leads, prospects and customers feel. If you fill out a webform and only get an email autoresponder back, do you feel cheated somehow? Like you are not one of those people that are important.

I feel like a phone call (a timely phone call) communicates the value you place on each individual lead. Their efforts of seeking you out are rewarded with your immediate attention to their needs.