Definition: Lead Response Management is the discipline of responding to inquiries for information in timely, continual, and consistent fashion to optimize the contact and qualification rates of leads.
Lead Response Management is one of several critical subcategories that make up Lead Management.
Lead Management is the overal discipline that organizations and individuals use to contact and qualify leads that are generated by marketing efforts.
Lead Management has typically been under the responsibility of the sales departement, but more and more marketing organizations are taking over the functions of capturing, routing, responding, qualifying, tracking, and reporting on leads in an effort to ensure proper return on investment on their efforts that have gone into generating the lead in the first place.
Here is an overview of the typical flow of the lead to sales process with the all-important tracking of costs:
for the rest of the article visit: leadresponsemanagement.com
Thursday, May 8, 2008
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2 comments:
I agree that the goal or task of lead response management should be more of a shared effort between sales and marketing departments. I have seen success rates grow by leaps and bounds when this is implemented properly.
I can increase my contact rates by 30x if I get a hold of my leads within 5 minutes?!?!?
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