What is a Dynamic List Dialer?

In the world of dialers there are several types to choose from. They range from click-to-call to multi-lined predictive dialers. All vary in some ways but most have one thing in common. They call from a static list. A static list is a list created by a query, then sorted by some field found in the record, such as last name, area code, home value or rating. Once the list is created, it does not change until it is completed.

The problem with this type of list is what happens if a lead comes in that should supersede the rest of the leads in the list. Unless it is manually routed out, that new lead has to wait until the next time the query is run and the list is imported into the dialer. This brings us to a Power Dialer which utilizes a dynamic list builder or dialing initiative. With this type of dialer a set of rules is created as apposed to a query being run. In this rule set, the qualifications of the lead are first determined. One can choose lead source, age, rating, product interest or any other field within the record alone or a combination of qualifications. After the qualifications are set, the administrator then sets the priority level. Typically it is set to call through leads that have been attempted the fewest number of times, followed by the newest leads, then hottest rating and so forth.

The purpose of a dynamic dialing list is that a sales rep will always be calling on the most important lead possible. As a new lead enters the system via a web form, it is automatically scanned by the initiative, the qualifications are matched and it is added to the list at the appropriate place (usually at the top). Also, when the reps are done calling hot leads, the system automatically pulls older leads, that are less of a priority, so the rep always has something to be working on without having to think about it.

If you purchase real time leads for lead vendors or generate your own on your website, don’t settle for static lists any longer. Your leads need to be contacted based on your criteria, not a simple query and sort.

For more information on Power Dialing using a Dynamic List click here